Don't recycle last years Holiday Creative. Please!

I too have become weary of the gross repetition of TV spots. Even worse than the frequency of these is the apalling idea that brands can use last years creative for holiday advertising. Heineken comes to mind. Last year the spot that featured a person playfully removing one bottle of beer from the six pack and re-wrapping it was cute. This year it's just boring. Is that the best the brand can do for Holiday 2009?